Understanding your Audience

Watch back Sean’s popular webinar full of top tips and real world examples on how to:

• Activate inactive people through your digital marketing
• Reach people that don’t usually engage with activity
• Address people’s hidden barriers through you messaging
• Use hyper local influencers effectively

Grab a cuppa, sit back and enjoy!

Download a copy of the Activating inactive people through digital marketing Slides

Few people are as passionate and knowledgeable about understanding your customers and reaching your target audience as Lisa. An energetic session packed with simple actions you can take today!

Download a copy of Lisa’s free Lifecycle Marketing Workbook

Launched in 2015 This Girl Can has successfully persuaded nearly 4 million women to take action. The campaign is now globally recognised and award winning.

Kate Dale, from Sport England, delivers a session that unpicks the work behind the scenes which makes This Girl Can so successful.

A must watch webinar where Kate shares her tips which you can replicate with your marketing and activity design, including:

• An introduction to This Girl Can including what was achieved
• What are behaviour change theories and how you can use them
• Tailoring your marketing to meet your audience needs

Download a copy of the This Girl Can slides

Jacqueline is highly specialised in marketing to more mature groups and audiences. A number of her social posts have had millions of views!

Watch her webinar to get her top tips on:

• Defining The Audience
• Exploring Age Bias
• Marketing Mistakes To Avoid
• Key Points For Success

Download a copy of the Marketing to more mature and older demographics slides

Watch this webinar from the British Paralympic Association as they go through:

• Tips from Paralympics GB and Parasport including ways they have used digital marketing effectively with examples that highlight the power of digital.
• Inclusivity and accessibility considerations when engaging with disabled people – and how this can be done with limited resources.
• How you can utilise Parasport to broaden reach and further develop an inclusive offer.

Download a copy of Effective Marketing for Disabled Sport slides

In this webinar Chris Norfield, Head of Digital Behaviour Change at London Sport, shares:

• What works when advertising local sport and physical activity sessions?
• How to pick the right channels to reach your audience
• Top tips on content and offers
• Free marketing tools and support from London Sport

Download the What works when promoting local activity opportunities slides

Download the 4 step marketing plan template

Ben Coomber has been in the fitness industry for 14 years. He started out as a personal trainer and award winning coach. He now owns multiple businesses including the BTN Academy and Awesome Supplements.

Listen to Ben’s webinar to find out:

• Why clients are easy to get, for free, when you DO follow the crowd
• How to use this technique in both an online and offline setting so it applies to all businesses
• Why its important to follow principals in marketing and not tactic

Download a copy of the Audience Hijacking slides

Don’t miss out! Ben is offering all hub users the following:

• A FREE copy of his eBook called How to be an Awesome Personal Trainer
• FREE access to the first module of the BTN online nutrition course

A great session with Chris from London Sport about marketing during the cost of living crisis.

Valuable information and very practical tips to help you navigate these difficult times.

Download a copy of the How to reach and support customers affected by cost of living crisis slides