Email and Website

There is an art and science to effective email and website marketing. Watch these videos to hone your skills and get results with your next campaign.

Digital marketing specialists Active Internet Marketing (AIM) present this webinar as the third of a three part series called ‘Digital Marketing for Growth’ designed as a mini course to cover the essential digital elements for growth with no or low cost options.

Today’s session is presented by Adam Prosser and will cover the following;

  • How to set goals and measure them
  • How all stakeholders need to align with goals
  • How productivity and KPIs are monitored and what actions to take if you are falling short of the targets.

We’ve had lots of great feedback about the advice and guidance from Adam.

Download a copy of the Goal Setting, Measurement, and Monitoring slides

Digital marketing specialists Active Internet Marketing (AIM) presented this webinar as the first in a three part series called ‘Digital Marketing for Growth’ designed as a mini course to cover the essential digital elements for growth with no or low cost options.

Today’s session is presented by Colin Craig and will cover the following;

  • How to capture data in Google Analytics 
  • How to utilise Tag manager and analytics 
  • An example of the best data to capture for different channels
  • How to use this data to monitor your business

Here are some links we shared in the session:

Download a copy of the Data capture, analysis, and management slides

Robin is one of the world’s leading experts on Mailchimp, an email marketing tool used by more than 12 million people around the world. Watch this webinar recording to learn:

  • The 4 things you always need to consider when you’re planning your email marketing strategy
  • Where to get started with Mailchimp, a free email marketing tool to implement your plan
  • How to ensure your organisation is GDPR and Privacy compliant when doing email marketing

Join Robin Adams in his second webinar where he goes into greater detail about email marketing including:

  • Planning & Strategy, and why it’s so important
  • Data Capture, and how to get the right information into your system
  • Automation, and why it’s so essential to success
  • Email Design, and why less is more
  • Deliverability, and how you can no longer just assume your email will arrive unhindered