Strategy and Mindset

To make the best use of your time, resource and effort it’s critical to create a Digital Marketing Strategy. Whether you want to focus on a single area of digital marketing, or make use of a range of channels we have a range of webinars to help you.

Getting more new clients and members is a key goal for many groups, clubs and businesses. Digital marketing is a fantastic tool to get more people getting in touch and signing up. This webinar covers all areas of digital marketing in a practical way to help you grow.

Join Simon Beer who will take you through his top tips including:

  • How to get in front of new clients and members using digital marketing
  • How to make sure you get that new member or client. If they have found you how do you make it as likely as possible they sign up!
  • How to keep it going to retain your new clients and members

As a voice and vocal coach to celebrities such as Sam Smith and Jermain Jackman Dr. Voice will share his tried and tested methods to awaken the voice within you, and why this is your most powerful tool for captivating and engaging your audience.

This fun, interactive, session will leave you motivated to maximise the power of your voice in all areas of your life, especially for your digital marketing.

Digital marketing specialists Active Internet Marketing (AIM) presented this webinar as the second in a three part series called ‘Digital Marketing for Growth’ designed as a mini course to cover the essential digital elements for growth with no or low cost options.

This session presented by Christine Craig covers the following;

  • What is a Growth Mindset And Why Is It Beneficial?
  • How does this philosophy translate in marketing terms, into a Growth Marketing approach?
  • How measuring progress can be used for more powerful future performance.

Download a copy of Growth and Mindset Marketing slides

Ivo Gormley is the founder and Chief Executive of GoodGym - a social enterprise that combines exercise with social good. It has grown to be a movement of 20,000 people in 59 cities and boroughs. He is a 2020 winner of the Cambridge Social Innovation Prize and advised on user participation for technology startups in UK and the US. He directed the film “Us Now”, a documentary about participatory culture which was translated into 24 languages and his film The Runners was watched by millions online.

Ivo shares the GoodGym story with a focus on how they approach digital marketing with a strong focus on community building. This session provides a behind the scenes case study of how GoodGym embed digital marketing into the overall mission and delivery of the organisation.

Hannah is a Search Marketing (SEO) specialist and Managing Director at London based digital marketing agency Verkeer.

With over over eight years of search experience combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for creating strategies and innovative content campaigns underpinned by detailed search and audience data to drive positive results for her clients.

In this session you will learn:

  • How to think about your own purchase funnel and understand the steps users go through before ‘converting’
  • Researching content ideas for every purpose
  • What good content looks like for SEO (and for users!)

Hannah Thorpe, from digital agency Verkeer, delivers another fantastic session to help you understand your digital options, how to choose what’s right for you and how to succeed.

In this webinar Hannah shares:

  1. What are the decision-making factors when choosing a marketing channel
  2. How to size up the opportunity.
  3. How to research your competitor’s efforts and estimate spend.
  4. What results should you expect from each channel?
  5. How do you measure success?
  6. Best practice and common mistakes to avoid

Conducting a competitor study is critical for not just matching but also gaining an advantage over your competitors.

  • Do you have a good understanding of your competitors?
  • Is there anything fresh they’re working on?
  • Do you have any idea what techniques they’re employing to achieve success?

Watch this webinar recording with Hannah Thorpe from Verkeer to learn how to put this into practice!

Zoe’s webinar challenges the status quo about how to best build digital followings and communities. Her session is a fast-paced, in-depth exploration of the buzzword of the moment, ‘community’, and how to tap into it to build a resonant and resilient business, group or club.

She shares why building true community is so important, global trends shaping our behaviour about community, and provides a range of case studies from health and fitness.

Zoe is the founder of Bodacious, a strategy studio focused on illuminating and navigating the new frontiers of innovation within the worlds of brands and entertainment. Her client roster includes Nike, Netflix, Oatly, Unilever, EA Games, EA Sports, Under Armour, Snapchat and many more.

This must watch webinar provides a rare insight into one of the nation’s best known fitness personality. Joe Wicks shares his story about starting out as a Physical Trainer, and his dreams to be his own boss and run his own business.

Joe speaks openly about the challenges and difficulties he faced and how social media has played a huge role in developing his business and shaping his whole career.

This webinar is perfect for anyone wanting to learn more about social media and get top tips from one of the country’s most famous fitness celebrities.