Search and SEO

A great session today with Chris from London Sport and Tim from Open Active about how you can use the free resources at Open Active to market your sport and physical activities.

This is a really useful tool for everyone in the sector - it’s free and can help! Even has a really simple feature to help you embed the tool onto your website for bookings etc.

Download a copy of Using open date to make it easier for customers to find your sessions slides

Learn how to leverage your website and your Google My Business local listings to get more customers from Google.

• How to optimise your Google listing for maximum customers
• Non techy changes to make to your site today for more traffic
• How to generate new content ideas that Google and your customers love

The session starts at 1 minute 25 seconds.

Plus here is a list of all of Ross’s recommended sites and links:

• Campaign URL Builder
• Call Tracking Metrics
• Unbounce Landing Page Templates
• Google Business Profile Categories - PlePer
• GMBspy Extension
• GPicSync on SourceForge
• Keyword Magic Tool on Semrush
• Social Media Tool on Semrush
• Set up Google Alerts
• Google Alerts for Wedding Cakes
• Natural Language AI Tool
• Coda workspace

Adam Prosser from digital agency Active Internet Marketing (AIM) delivers a practical session to develop an effective Google My Business profile and content marketing strategy that work together to drive growth. 

In this webinar Adam shares:

1. Google My Business (recently changed to Google Business Profile) – Set Up, Optimisation, Progress Tracking
2. Content Marketing – Attract Valuable Visitors With Effective Content

We had high levels of engagement in the webinar and some positive feedback such as “Very practical advice, such as get more Google My Biz Reviews; Add classes to the Products section. Also the Five Steps for Content Marketing are great!”