CIMSPA education partner quality assurance logo - usage guidelines

Introduction

This guide covers usage of the CIMSPA education partner quality assurance logo, with three main goals:

  • Supporting prospective learners in selecting their education provider.
  • Helping CIMSPA Education Partners to promote the quality of their provision.
  • Ensuring the consistent use and protection of the CIMSPA brand as a trusted chartered institute.

Logo usage - education partner guidelines

The logo

The CIMSPA education partner quality assurance logo is a single graphic consisting of two elements:

  • The CIMSPA education partner logo
  • The quality assurance outcome (3 variants)

The education partner quality assurance logo must only be used with both elements together as supplied.

The quality assurance outcome element below the CIMSPA education partner logo element must not be used separately.

Logo variations

There are 3 variants of the logo.

Quality Assured (Emerging) 1 Star

Quality Assured (Enabling) 2 Star

Quality Assured (Enhancing) 3 Star

Correct logo usage

CIMSPA Education Partners (Training Provider Partners, Higher Education Partners and Further Education Provider Partners) should use the relevant CIMSPA education partner quality assurance logo as determined by their most recent annual review (one, two or three stars).

Updating usage of the education partner quality assurance logo

If the education partner’s quality assurance outcome should change as part of their annual review (for example moving from 2 to 3 star), partners should update their use of the logo:

  • Digital platforms and documents: within one month of being notified of change.
  • Printed material: within 3 months unless a specific agreement is made between CIMSPA and Partner.


Licensing and permissions

Do not use the CIMSPA education partner quality assurance logo for any purposes not approved by CIMSPA. Contact us for permission for special use cases.

Logo usage - design guidelines

Colours

The CIMSPA education partner quality assurance logo must only be used in one of three colour options. All are supplied in the logo pack partners will be given.

  • CIMSPA Navy
    • Pantone 288
    • CMYK: 100, 80, 6, 32
    • RGB: 18, 50, 110
    • Hex: 12326e
  • White (for use on dark backgrounds)
  • Black (for use if printing in black and white)

Size and proportion

  • The logo should not be used below 50mm wide.
  • Do not alter the proportions of the logo.

Clear space

  • Maintain clear space around the logo to ensure visibility and legibility. The minimum clear space is equivalent to the width of the shield element in the logo.

Alterations

  • Do not amend the logo artwork or apply any effects e.g. drop shadows, gradients or outlines.

Contact us

For further help with using education partner quality assurance logo, reach out to the CIMSPA Education Team:

Page details

This guidance published November 2023